web-design-faqs

FAQs

Our FAQs will help you with the web development process.

(If you are looking for support, training, or integration information please go to the Support section.)

Click on the links to fold-out an FAQ, or tick "View all answers" to view all FAQs at the same time.


Copy revisions
You may make two set of revisions to content after we have put the content on the website.
  • We will load the content you have provided in text format and apply text styles, and we will add content images. At this stage we do not add any internal or external links (or javascript) as these are hard for you to visualize until the content is loaded.
  • You provide us with your first set of revisions. Revisions must be provided, either by faxing us hand-written comments on pages, or in line-by-line notes. We cannot accept all new content in Word documents, unless you have used the tracking function in MS Word [Tools > Track Changes] to highlight the changes.
  • We make the first set or revisions, and add any links.
  • You may make a second set of minor revisions. eg. typos, additional links. The second set of revisions should not include wholesale changes to content.
Additional revisions (or who...
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What browsers do we test for?

We test all our web development in the following browsers: Internet Explorer 6 and 7 (Windows) Firefox 1.5 (Windows/Mac). Internet Explorer represent 85%* market share. Firefox represent 10-15%* of the market.  Note: Since the release of IE7 we no longer test for Internet Explorer 5.5 unless specifically requested.

Our primary development platform is Firefox as it adheres most closely to web standards set by WC3.

Microsoft has indicated it will have better support for these standards in the next version of Internet Explorer. In the meantime, we always test against Internet Explorer 6 as this represents the majority market share.

We do not, as a matter of course, test against other browsers [Safari (Mac), IE 5 and less (Win), IE (Mac), Opera or any Linux browsers]. Safari’s display engine is close to W3C standards, so code developed for Firefox will in most cases display exactly the same in Safari.

If you ...
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What is a Flash object?

We do not usually build whole sites or menus in Flash, [ click here to find out why].

We do build Flash objects. A Flash object is a small animation, or text-scolling object that can add visual impact to your website.

  • A Flash object can be used as a "leader" to link to another page.
  • A Flash object animation can loop around or come to stop with a "leader" message and link.
  • A Flash object doesn't have interactivity (ie. clickable areas) other than a link to another webpage
  • We can and do build more complex Flash animations. We call these Advanced animations. These are ideal for product tours, image galleries, portfolios. You will need to contact us directly to discuss the specification and a price for a Advanced animations.


What is a webpage template?

A webpage template is a layout for a website, or a section (a number of pages) of website.

A template includes the general layout and design of the page including menus, logos, colours etc.  Its a representation of a webpage without the content.  Each page in the website or section is based on template for the site/section.  When we present a template, we also include dummy content in it to show you how the site wide graphical elements will look.

Site-wide design elements include bullet points, arrows, links, buttons, dummy content image, and heading styles.The development of an individual page in your website follows 4 steps:

  • Template Requirements - a "mudmap" drawing of each template, showing the various page elements that are expected to be in the templates. Page elements include any criucial information that you want to appear on each webpage based on the template eg. phone number, menus, lo...
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Why use Paypal?

Paypal let you accept credit card payments without a Security Certificate, Payment Gateway or Merchant account.

Paypal accepts payments in $A, $US, Euros, and YJp.

The costs (as at April 2006) for accepting payment by Paypal for payments under $5000 is just 2.4% for Australian clients, and 3.4% for overseas clients. For current fees please check the Paypal website

Compare this to the cost of a payment gateway in Australia:
  • SSL certificate - approx $30 pm
  • Payment gateway - approx $30 pm + .50 cents per transaction
  • Internet merchant fees (your bank) - approx $30 pm + approx. 2.5%
These are approximate costs only.  But as you can see, the monthly overhead without any transactions is over $90 per month, in addition to a bank transaction % that hardly differs from Paypal.






What are web-fonts?

Web fonts are fonts that are commonly available on users' computers.

We use web fonts for body text and for menus, because they are easier to read, can be updated in the CMS, and can be read by search engines. 

Traditionally web designers have used Arial and Verdana for body text.  However there are much wider choices now, particularly if your target market uses Windows XP.

Fonts list for default Windows XP


What does "above the fold" mean?

The part of a web page that is visible without scrolling down. This real estate on your website is a much more desirable placement on your site because of its visibility. If you have a "Get our Newsletter" tag on your Website, you should place it "above the fold" making it easy for visitors to opt-in.


How do stock images work?

The cost of purchase of up to 10 stock photos is included in our price for all website.

For all websites we provide access to a huge online stock library for you to select from. You login to the stock photo website, using a password we provide and you can select and store photos, in an online "lightbox". Our designer can then use the photos you select in their design.

However if you would prefer our designer to select a group of photos to use in the design you can. We highly recommend you do, as our designers have a very good eye for what will work in a design required to match your design brief. We price stock selection as a separate option.

Do you need premium quality stock images?

If you want to locate images that really “define your brand” you may choose to purchase premium stock photos. See getty.com for examples] We do not add any margin to premium stock images. The approximate costs for...
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What is the definition of a web page?
A page is a single scrollable webpage, you can set “Jumplinks” and “Back to Top” to move around a page but it still constitues a single page.. Generally an effective web page will contain up to about 400 words of copy. Some advocate jamming each page with thousands of words of content and this works for some formats but generally keep it short and straight to the point.

Reading from a screen is 25% slower than reading from paper, keep this in mind when filling your web pages.

What is the usual 7 page site contain?
You everyday standard 7 page site will almost definitely contain some of the following Home, Why use us?, About Us, Clients / Testimonials, Services / Products, News, Partners and a Contact Us page. This is the standard, but this should NEVER deter you from going down a different path, just ensure your sites information flows easily and makes sense all the way through.
What does the usual 15 page site contain?
In addition to the usual pages contained within a 7 page site, a 15 page site can go into much further detail and provide much more information on each category. This could be, for instance, newsletter pages that run off your email marketing (when the customer has read the teaser from your newsletter, they can read the rest of the article on your site) and is a great means to drive clients to your site.

You can also include more pages on your Products/Services [Category1, Category 2, Category 3], Industry and Company News, Partners, Support pages and even “Offer” pages that can also drive more business to you via your web site.
Why would I need more than 15 pages?
You might need more pages, to display:

  • News items
  • Pages for recent projects
  • Latest offers
  • Support areas
  • Detailed features pages for Services/Products
  • Lists of FAQs
  • Secure areas

Don't feel you have to put everything up there! Define the requirement first and how it will actively benefit you to provide detailed information on your site. If there is little or no benefit to either you or business then keep the content short and sweet as a lot of regular updates to content takes a dedicated resource to manage it.

Remember old information on your site will do you no good. Information gets old quickly if your info is old and out of date, your visitors make make the same conclusion about your business!
How do I add a new page in EziEditor?
So to add a new page the process would be;

1. Copy an exsiting page
2. Create a link to that page in the content area of a page (usually as a poup).

You can easily edit the content of your site with EziEditor but you can’t easily add a new page in EziEditor, for example "Our Staff" in the main menu. The reason for this is that is a base CMS (Content Management System) and only allows basic interaction with your site because that's all you require. As a result changing content with easy editor is extremely easy and does not require any real technical experiance to use it.

In a full CMS you can add a new page and the links to and from that page are automatically generated (e.g. If you add a new page “Our Staff” all the other pages are automatically linked to it.)
What is a listing or blogging tool?

A listing function or a blog is a tool that allows you or anyone signing up publically or given secure access can create articles, discussions or news items which are automatically stored and displayed for the benefit of all registered members or even public visitors if required. They can then be set up to show a summary of each article/news in “most recent” date order giving you a progression of an online discussion.

This type of internal marketing is being used more and more now in larger companies to allow a greater degree of interaction with all members of their organisation. It also allows the company to identify issues and problem quickly by accessing the staff issue board and bringing them out in the open.


Why would I need a listing/blog feature on my site?
If you are likely to add more than 6 articles / news / projects / clients items in a year it is an easy and inexpensive means for you to create, share and distribute information.
Why would a web site need multiple people editing the information?
You will require this feature if you have issues such as the following with the updating of your site;

  • You want to deny specific users access to certain areas of the site
  • Certain users should not access the site at all outside a certain time frame
  • If you wish the Sales Manager to only be able to access sales related sections of the site, the Tech Manager access to tech pages etc.

The web2grow CMS allows anyone to create pages in draft and then enable the editor to set when and where they go live and expire on the site.

These features are not available within the Ezieditor.
What is a Secure Area?
a secure area is a section of your website that can only be accessed by those you have deemed necessary to access the specific information contained with it.

Examples for this may be;

  • A secure area that holds all relevant sales documents that can be accessed online and securely by employees only.
  • A members only area that is a bonus to joining your club or membership that provides member benefits online, such as vouchers, information, reports, surveys etc.

The secure areas have a "Lost Password" function that allows the user to receive a copy of their password to their registered email address and reduces management of this feature considerably.
Why would I need more that one password for a secure area?
If you need a secure area where you can add and delete individual users for a group (eg clients, suppliers, staff) with different passwords, it allows you to monitor individual access and increases the security of the area you have set passwords on. Each person is responsible for their password and unauthorised access can be tracked to the password used to gain access.
What is an FAQ module?
The most simple explanation is, you are looking at it!

It is created with web2grow CMS and once each question is clicked the answer reveals itself. It is a way of managing questions and answers (Frequently Asked Questions - FAQ's) easily by creating a single page for each and displaying them in an easy to read way.
What is an Image Gallery Module?
An image gallery allows you to quickly and easiliy display images on your web site. A gallery is a set of smaller images (thumbnail) that you can click on to see a larger image within a preview box. Ideal for displaying a portfolio of your work from such industries as Floristry, Design or Photography. You would not ussually use a gallery to display Products/Services, as these generally require text to accompany each photo.
What is an RSS News Reader module?
RSS stands for "Really Simple Syndication". It started in the world of blogs to help people who read lots of blogs. Blogs usually have a free "RSS feed". It is a little XML web page that contains the headline, date/time and a description of each new item that the blog is publishing.

You install a piece of software called an "RSS reader" on your machine. You connect it to the RSS feeds for your favorite sites. Then, when you click the "update" button in your RSS reader, it goes out and checks their RSS feeds. RSS gives you a much quicker way to keep up-to-date on your favorite sites. RSS uses for websites are a fast, updated, news feed that displays information you that's specific or in some way relevant to your industry or location and feed it directly into the news section of your website.

This is a great way of keeping your site fresh with new information automatically.
What is an RSS Pubishing module?
An RSS news publishing module is a means for you to provide information directly to subscribers. This is the internets version of Rueters. This is generally used by businesses that provides articles or information for publishing as part or the whole of their business. This allows you to create the RSS feed that other sites sign up to display your content.
Why would I choose to display my products/services in detail
Most sites have their products or service displayed in the following way;
  • A single page overview of their Products or Services
  • A single page for each category of Products or services
  • A single page for each product or service.
The right choice for you depends greatly on what you are selling
  • Product or service
  • High value product or service
  • Low value product or service
Of course also whether you are trying to comlete the sale online, just taking orders or bookings online for a sales person to follow up and confirm or complete or just trying to generate incoming enquiries.

Use yourself as the test bed. Would you buy from a poorly designed website, with no product or service pictures and with product descriptions that were very light on detail that forced you straight into a buying decision?

Nope, nor would I!
Can I just take orders from my site and process the payments myself?
Being able to order products online does not mean that the site has to take payment also.

Order requests or enquiries can be sent by webforms. It means that when a user views a Product they can click a button next to the Product. This also allows your sales team to call the interested party immediatly to close the sale and even upsell the customer if possible and then take the payment over the phone or by bank transfer.


Why do you have different levels of designers?

We list a varied number of designers to suit all budgets and design requirements. All of our designers have at least 3 years experience in design and are accomplished in their field

Our designers have worked for companies such as British Airways, Optus, Coca-Cola, Visa and a host of others as the creative lead in these projects. Our Senior and Upcoming designers have completed a huge body of work from small to coprorate customers including many high level projects here and overseas.

  • Creative Lead has at least 10+ years web design experience. You are getting an experienced designer, with experience in a national web development agency, who has worked with national clients. You can choose your designer based on style and portfolio. You also have the opportunity to meet in person with the designer in Sydney.
  • Senior Designer has at le...
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