Writing web copy?
1. Put the customer first
2. Use simple words and short sentences
3. Only one exclamation mark per page!
4. Use jargon only when appropriate
5. Write with verbs and nouns
6. Format to improve readability
7. Promote benefits, not features
Web Copy that delivers results
Professional copywriting can add 10, 20, 30% or more to your sales
When asked about our business or product, we all tend to describe it. What a potential consumer wants to hear, though, is how it will make them richer, smarter, happier, more comfortable, more important, less afraid, more respected.
Those are the ‘hot buttons’ you need to press so that prospect wants your product right now.
And that’s what a professional copywriter will do for you. Take the description of your business, turn it into consumer benefits, and sell more product.
Simple, really.
5 Guaranteed sales boosters
If your current web copy doesn’t use these simple techniques, you’re losing sales.
- Use headlines (really good ones that make a ‘promise’)
- Use subheads that encapsulate your ‘story’ (84% of readers scan web sites)
- Indent important sentences, italicise important words
- Bullet point text items that capture your main selling features
- Use a ‘call to action’ (tell them to phone/email/buy)
We’re sure you will increase sales by using a professional copywriter, so we’ve made it easy with set price packages <link to packages page>that our writers commit to up front.
It’s not so much the extra sales professional copywriting will produce, it’s how many you lose by not using good copy.
For those clients who wish to prepare their own copy, don’t worry, we can provide structured advice on preparing this - including search engine effective copywriting hints and tips.